Powering the
Lower Middle Market.
Brand Development
Brand Guideline
User Experience / Product Design
Design System Implementation
Website Design
Sales, Marketing & Recruitment Collateral
Axial is the largest B2B fintech platform for buying, selling, advising, and financing private companies. Over the last 14 years, Axial has established a single, well-known platform that business owners and deal professionals trust to discover and connect with new transaction partners.
Led the strategic evolution of Axial’s B2B fintech brand serving private equity firms and middle-market M&A professionals, successfully transitioning from freemium model to premium subscription-based platform.
“Clarissa leads design with ideal combination of creativity, brand vision, and business context. Working in-house, especially with an early stage team, is about prioritizing the time and level needed to impact the business. She can be a true design director - creating the vision to execute with vendors and other designers - but she's also not afraid to get her hands dirty and do the work herself. Clarissa is that leader and partner - someone who educates, contributes, sets the vision, and figures out how to get it done.”
— Allison T., VP Growth & Customer Experience