Aquapaw is a pet grooming brand that gained initial recognition after appearing on Shark Tank. The goal of Aquapaw's rebranding is to grow and expand its product line to encompass a full range of water-related pet grooming products, including dog towels, shampoos, toothbrushes, grooming gloves, brushes, water toys, and more.

The rebrand aims to reinforce Aquapaw's position as a fun and engaging brand, highlighting the joy of pet bathing with lively imagery, such as a dog movie montage with shampoo bubbles and playful bath antics, possibly featuring a superhero dog mascot.

The packaging will be elevated in design to stand out on shelves, complemented by improved photography and a stronger social media presence. Aquapaw seeks to become the go-to brand for all pet grooming needs, fostering customer loyalty through trusted, high-quality products. The brand plans to enhance its wholesale presence and explore placement in local boutique pet stores, trusted by frequent customers. Clearer product usage directions, including QR codes, and a direct-to-consumer website will enhance customer experience. Toxic-free products, sustainability, and aesthetically pleasing product designs that blend with home decor will be key focuses, along with incorporating a philanthropic story to further connect with the audience.