Aquapaw
For good bath days!
Creative Direction: Clarissa Z.
Agency Partner: LimeCo.
Illustrator: Annie G.
Established in 2019, Aquapaw is a pet grooming brand that gained initial recognition after appearing on Shark Tank. While Aquapaw has built a solid customer base on Amazon, it faces challenges that impede its growth and differentiation. The brand's product line has remained largely unchanged, and it struggles with a lack of distinct creative assets and weak packaging design that is hard to read on shelves.
The new Aquapaw logo features hand-rendered organic letterforms that are fun, unique, and playful, embodying a youthful spirit. Each letter is different, with imperfect, rounded shapes that nest within one another, creating a sense of approachability, friendliness, and care. The design includes an implied curvy wave-like shape, subtly nodding to the brand's water-related essence without being cliché. The blue color palette further reinforces the playful, aquatic theme, while maintaining a fresh and modern look that aligns with Aquapaw's rebranding goals.
Custom illustrations have been crafted to reinforce Aquapaw's position as a fun and engaging brand. These lively visuals capture the joy of pet bathing, featuring dogs transformed into superheroes after their Aquapaw bath and grooming experience. The illustrations showcase playful bath antics, with shampoo bubbles and dogs wearing bath towels as superhero capes, bringing a whimsical and vibrant energy to the brand's identity. These engaging images aim to create an emotional connection with customers, highlighting the fun and transformative aspects of pet grooming with Aquapaw.
Aquapaw's packaging will be both functional and visually engaging, reinforcing the brand identity directly from the shelf. Distinct color combinations will be used to differentiate between product lines, making it easy for customers to identify the specific products they need. Intuitive icons will be incorporated to visually represent the steps or benefits of each product, enhancing usability and providing clear, at-a-glance information. This approach ensures that the packaging not only stands out but also delivers a seamless and informative experience for customers.