Beauty Bash
Creative Direction: Clarissa Z.
Identity Design: Danielle K.
Environmental Design: Aileen D.
SHINE TOGETHER
A three-day immersive beauty experience that took place at the Fillmore in Philadelphia. The event featured 40 beauty brands and 17 speaker sessions, including notable personalities like Ryan Seacrest, Jamie Kern Lima of IT Cosmetics, and Poppy King. Attendance reached approximately 3,000 guests, surpassing previous years' figures. Attendees received gift bags valued at over $600. The event also had a strong social media presence, with live interactions and significant engagement on platforms like Facebook, TikTok, and Instagram.
