SITUATION
Laika was attending SaaStr, a major B2B SaaS conference, with a booth positioned near two main competitors. These competitors had similar-sounding names ending in “A,” making differentiation critical. Additionally, Laika’s key differentiator—being the only all-in-one compliance and auditing platform—was not widely recognized in the market.

TASK
Develop a conference theme and integrated marketing campaign that would:

• Clearly differentiate Laika from competitors.

• Communicate Laika’s unique value proposition as a one-stop shop for compliance.

• Drive buzz before the event, attract and engage attendees at the booth, and generate high-quality leads for the sales team.
  

ACTION
Created the “LaikaOne: Compliance Done” theme, leveraging a golf-inspired activation (hole-in-one = seamless compliance).

1.Designed an omnichannel marketing campaign that included:

• Pre-event digital ads & social campaigns to drive booth traffic.

• Personalized email outreach & ABM campaigns to target decision-makers.

• A dedicated event landing page to schedule meetings and collect leads.

2. Developed a high-engagement booth experience featuring:

• A mini golf hole-in-one challenge, with winners entered to win a PGA course experience.

• Live compliance demos showcasing Laika’s platform capabilities.

• Arnold Palmer refreshments to enhance brand recall.

3. Executed post-event nurture campaigns, including:

• Follow-up emails and LinkedIn retargeting ads featuring event highlights.

• Exclusive post-event webinars and whitepapers to further educate and convert leads.
  

RESULT
Drove significant booth traffic, outperforming competitors in direct proximity.

• Increased lead capture, generating high-intent sales opportunities.

• Strengthened brand differentiation, ensuring attendees clearly understood Laika’s competitive advantage.

• Post-event engagement success, with a strong pipeline of follow-up meetings leading to revenue-generating deals.