Compliance helps you
move forward.

Thoropass (formerly Laika) is the only complete compliance solution that combines smart software, expert guidance, continuous monitoring, and audit — so you can do business with confidence.

Agency Partner: Upperquad
Developer: Motionstrand
Duration: 10 months from concept to execution (launch)
Cost: ~$1M

In addition to building a new verbal and visual identity, a small team of < 100 employees also:

• Updated 144 internal apps (SFDC, Hubspot, Clearbit, Snowflake, etc.)

• Refreshed 13 employer talent/careers/hiring/jobs pages

• Revised 189 PDFs (brochures, guides, sales leave-behinds, etc.)

• Wrote ~4,000 new words for blog posts, landing pages, emails to customers, and more

• Created 75+ new ads, including art, copy, and creative assets

• Produced 26 new videos/animated clips

• Developed 4 new partner training courses

• Recreated 18 existing teaser/demo videos

• Modified 15,417 lines of code

• Deleted 10,807 lines of outdated code (big win here — woo!)

• Streamlined 283 legacy colors across all web properties and web apps into a consistent palette of 36 colors (including gradients and shades)

• Tested and validated colors and general accessibility across 60+ pages and 500+ actionable elements